Hey, I’m Geoff. I’m a Product Designer and systems thinker. I pay attention to the details.

Black-and-white portrait of Geoff Gunter, arms crossed, looking at the camera.

I lead the UX team at Kinective, where I own the design system under a 10-product platform, the shell that pulls those products into one experience, and the AI design-ops practice that keeps AI-assisted work building on the system.

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Selected work

Visual design
AI
B2B
SAAS

From 15 Minutes to Seconds: Redesigning eSignature Template Setup Around AI

A complete rethink of a formerly manual, arduous template creation process.

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Kinective Sign's Template Manager: a Signature Affidavit PDF with signature and date fields placed for two parties, and a Document information panel at step 1 of 5.

Enterprise design system
Multi-framework

(Re) Designing A Design System for LLMs

One visual language across two frontend frameworks, built to hold in every product team that adopted it.

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A mosaic board of the Prism system: banking interiors in teal duotone tiled against the components themselves: a button set across variants, toggles and checkboxes, form fields, a colour ramp, a stepper and a message stack.

Personal project
Design system

Building an Agentic Design System in Under 3 Days

An experiment in agentic build speed: a React design system taken from Figma file to 50 components in three days, with the drawing as the specification.

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The Steelbook design system's cover: STEEL BOOK in heavy white type over a grainy photograph of a concrete post, with an orange square at the right.

All projects

Experience

Full resume

Recognition

Kinective
Emerald Club Award
Honoring exceptional growth, supreme performance standards, and unwavering dedication to product delivery excellence.
2026
Kinective
Build the Future
Recognizing forward-thinking builders who challenge current paradigms to architect long-term platform systems.
2024
GIT Awards
1st Place, UX Design
Awarded for designing highly intuitive, frictionless human-machine interfaces that significantly redefined product usability.
2022
ASU
SUN Award
Peer-nominated recognition from ASU colleagues for individual excellence in service, leadership, and principled innovation.
2016–22

I’m an AI-fluent designer

Generating twelve options is easy now; getting twelve good ones isn’t. I know how to direct AI at every stage of my process, which frees me for the part that still matters: knowing which one is right.

AGENT.md

# Behaviour rules

coding_standards: strict

naming: kebab-case

never: raw HTML elements

always: check system.md first

DESIGN.md

# Token values

color.brand.primary: #1886D6

color.neutral.subtle: #F5F5F5

spacing.md: 12px

radius.md: 999px

system.md

# Component rules

ButtonPrimary

Use: one per view

Do not use: inside cards

InputAction

Use: single action only

Do not use: read-only content

Select...

Dropdown234 × 36

ButtonButton83 × 36

Geoff

Agent

About me

Geoff and a companion under the North Fork start banner at Buffalo Creek, Colorado, race bib and finisher medal still on, pine slope behind them.

Geoff crouched on dry park grass at golden hour, one hand resting on the head of a leashed beagle-type hound leaning into him.

Geoff and a companion in costume at Halloween, lit deep red, cobwebs and a bare-branch backdrop framing the doorway behind them.

Animal welfare advocate. Ultrarunner. Horror movie enthusiast.

I’m a strategic designer and leader who works hands-on with fast-moving teams. I’ve built interfaces, workflows, and systems for founders across FinTech SaaS, EdTech and AI.

Outside the office, I am happiest moving up at 8,000 ft elevation in the crisp mountain air, advocating for animals and other causes close to me, or getting my heart rate up watching something spooky.

Eric Epifanio

Product leader

Geoff is one of the most thoughtful and strategically focused designers I've ever worked with. He truly cares about the relationship that a human has with the technology-based products that they use. Fully aware that design decisions can have a profound impact on work and life, he has a great way of working through all of the details and edge cases. Ultimately presenting many options to the teams that he works with, including a POV.

Philippos Savvides

Head of ScaleU @ ASU Enterprise Partners

I had the pleasure of managing Geoffrey for 7 years and was consistently impressed by his technical and design skills. Geoffrey has a passion for creating excellent user experiences and consistently delivered high-quality work and client service.
One of Geoffrey's standout qualities is his ability to work effectively in a team. He is a strong communicator and always willing to lend a helping hand to his colleagues. Geoffrey is also highly skilled at problem-solving and finding creative solutions to complex technical challenges.

DeAnna Soth

Learning Design Principal at Walter Cronkite School of Journalism + Mass Communication at Arizona State University

Geoff was a critical part of my team at EdPlus ASU for several years and during that time I got to know him well as a colleague and friend. I would describe Geoff as especially rational and informed, always using evidence for his decisions and recommendations; and generally a very curious person who is creative and original with solutions. I'd absolutely recommend Geoff for any team, especially high impact teams that have a strong sense of innovation and effectiveness.